Global
Business, 3rd Edition
by Michael R. Czinkota (Editor), Illka
Ronkainen, Eugene Moynihan, Michael
H. Moffett
Hardcover - (2001)
Publisher - Harcourt College Publishers;
This abridged version
of the best-selling International Business
fifth edition text is designed specifically
for the increasingly popular international
business courses offered at schools
where a more concise introduction to
international business is desired. more info
Hardcover - (May 2000)
Publisher -William Morrow & Co ;
Taken for a Ride follows the twists and
turns in the road to DaimlerChrysler and,
in the end, emerges as a cautionary tale
of the risks and rewards of going global.
more info
From best-selling
business author Don Schulz and Philip Kitchen,
a well-known UK author and scholar, comes
this new book on the application of the
principles of Integrated Marketing Communications
(IMC) to the global marketplace.more info
Published earlier this year in Britain under
the title On the Edge, this collection of essays
about the possibilities and risks of globalization
quickly became part of the political debate over
Prime Minister Tony Blair's so-called Third Way
policies.. more info
Poverty and Welfare in England,
1700-1850 :
A Regional Perspective (Manchester Studies
in Modern more info
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