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All-To-One: Creating Effective Customer's relationship Marketing in the Post-Internet Age
by Steve Luengo-Jones

Hardcover - (February 28, 2001)
Publisher - McGraw-Hill Professional Publishing;

Authored by a senior executive at EDS, a global leader in providing business strategies, solutions, and services, All to One is the first most-Internet marketing book. more info


Bestsellers

Yellow Steel : The Story of the Earthmoving Equipment Industry
by William R. Haycraft

Hardcover - (February 2000)
Publisher -Univ of Illinois Press ;

Extensively illustrated and packed with detailed information on both manufacturers and machines, Yellow Steel knits together the diverse stories of the many companies that created the earthmoving equipment industry more info

 

Trading in the Global Currency Markets
by Cornelius Luca

Hardcover - (July 2000)
Publisher -Prentice Hall Press;

Featuring 200 charts and graphics, TRADING IN THE GLOBAL CURRENCY MARKETS is an indispensable guide to a daunting yet promising financial playing field. more info

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Technical Analysis Applications in the Global Currency Markets
by Cornelius Luca

Hardcover - (September, 2000)
Publisher - Prentice Hall Press ;

Technical Analysis Applications in the Global Currency Markets provides a much-needed all-inclusive analysis of the various forecasting methods more info

Financial Market Rates and Flows
by James C. Van Horne

Hardcover - (June 2000)
Publisher - Prentice Hall ;

This book explores the behavior of interest rates as they relate to changing market conditions, and examines how risk can be managed. more info

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Brand Spirit : How Cause Related Marketing Builds Brands
by Hamish Pringle, Marjorie Thompson

Hardcover - (February 14, 2001)
Publisher - John Wiley & Sons

Cause Related Marketing, or CRM, is an increasingly popular corporate practice that seeks to tie a company or brand to a charitable effort. Think promotions promising a percentage of sales to specific nonprofits, or advertising touting particular philanthropic programs in addition to products or services, and you get the idea.
more info

7 Laws of Highest Prosperity : Making Your Life Count for What really Counts!
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Building an Intelligent E-Business
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1. Who Moved My Cheese?

2. Rich Dad, Poor Dad

3. Brand Warfare

4. Russell Rules
5. Nickel and Dimed

6. Fish!

7. The Seven Habits of Highly Effective People

8. Smart Women Finish Rich

9. The One Minute Manager

10. Rich Dad's Guide to Investing

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