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Books >> Business & Investing

Spotlights in Business & Investing


Fast Food Nation
by Eric Schlosser

Hardcover - (January 2001)
Publisher - Houghton Mifflin Co;

FAST FOOD NATION is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats. more info

 


Evolve! : Succeeding in the Digital Culture of Tomorrow
by Rosabeth Moss Kanter
Hardcover - (February 2001)
Publisher - Harvard Business School
more info

11


Now, Discover Your Strengths
by Marcus Buckingham, Donald O.
Hardcover - (January 2001)
Publisher - Free Press;
more info


Bestsellers

[Marketing]
Welcome Back e-Loyalty: How to Keep Customers Coming Back to Your Website
by Ellen Reid Smith

Hardcover - (January 2000)
Publisher - Harperbusiness;

In e-Loyalty, Ellen Reid Smith, leading customer loyalty expert and nationally acclaimed speaker, offers the definitive and essential step-by-step guide to creating and managing highly effective online loyalty and retention strategies. more info

 

[Marketing & Sales]
Permission Marketing: Turning Strangers Into Friends, and Friends into Customers
by Seth Godin, Don Peppers

Hardcover - (May 1, 1999)
Publisher - Simon & Schuster;

Now this internet pioneer introduces a fundamentally different way of thinking about advertising products and services. In his groundbreaking audiobook, Godin describes the four tests of Permission Marketing. more info

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[Investing]
Ordinary People, Extraordinary Wealth
by Ric Edelman

Hardcover - (December 2000)
Publisher - Harper Resource;

This extraordinary book is filled with the advice of everyday people--people like your own friends and neighbors--who entered the world of personal finance, often with no real plan at the start, but who found ways to accumulate astonishing amounts of money . more info

The Art of Innovation : Lessons in Creativity from Ideo, America's Leading Design Firm
by Tom Kelley, Jonathan Littman, Tom Peters, Tom Peters
Hardcover - (January 2001)
Publisher - Doubleday ;

In The Art of Innovation, the general manager of the world-renowned design firm IDEO, Thomas Kelley, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. more info

Profit From the Core :
Growth Strategy
in an Era of Turbulence

more info

What the Ceo Wants
You to Know :
How Your Company
Really Works

more info

The Secret Handshake : Mastering the Politics of the Business Inner Circle
more info

1. Who Moved My Cheese?

2. Rich Dad, Poor Dad

3. Brand Warfare

4. Russell Rules
5. Nickel and Dimed

6. Fish!

7. The Seven Habits of Highly Effective People

8. Smart Women Finish Rich

9. The One Minute Manager

10. Rich Dad's Guide to Investing

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